Want to optimize your local media while meeting your national objectives? Compare different media combinations? Get greater results for your advertising dollars? Now you can!
Integrated Media Optimization (IMO) takes a quantum leap in how to select geographies and blend media. Your objectives, your budget, your targeting criteria, consumer media usage, and media coverage are all factored in to produce the best multi-channel recommendations for you.
The Magnus Dux Benefits:
- One source for integrating media that activates consumers
- Optimized mix – compares different media combinations using advanced analytics
- Better coverage for same advertising dollars
The Magnus Dux Deliverables:
- 3 Recommendations:
- Client Preferences
- Full Portfolio
- Flexed Client Preference
- Detailed reports and maps
